A B2B EXIT® Case Study
OVERVIEW
With future uncertainty, a Wisconsin-based software and professional services organization was struggling financially in the face of customer attrition and market headwinds. They were armed with a sophisticated software product and strong brand recognition, but during the fourth quarter of 2012, the company CEO, Nancy, was notified that a major customer was electing not to renew their contract. The customer accounted for 45% of the company’s 2012 annual revenue. Experiencing market share pressure, excessive debt, cash flow challenges, negative net worth, and a looming retirement, the owner knew she had to act quickly to ensure survival. This software company needed a trusted business advisor to develop results-driven growth strategies to reassert profitability in the short term, while at the same time positioning the business for an eventual sale. Read more>
