Best Holiday Gifts for Your Clients

Best Holiday Gifts for Your Clients

SOURCE: KPHO-TV Channel 5 (Phoenix, AZ) AUDIENCE: 416,028 DATE: 12/08/2011 HEADLINE: The best holiday gifts for your clients The best holiday gifts for your clients Updated: Dec 5, 2011 04:01 PM EST You probably wouldn’t give everyone in your family the same gift, so why would you choose the same gift for each of your clients?  Here’s a trending story from Inc.com – featuring B2B CFO Partner Wendy Nelson. By: Marla Tabaka With the economy still in recovery, many small business owners are trying to decide whether they should give gifts to clients, what they should buy, and when they should send the gift so it stands out above the rest. Sometimes a simple, yet personalized, card is an appropriate solution to your budget woes. If you have a little more money to spend there is always the standard gift basket. But is “standard” really good enough for your best customers? “When choosing a holiday gift for clients, it is important to be thoughtful,” says Laurence Briggs, president and CEO of Republic of Texas Company Store. “When customers use our corporate gifting concierge service to add personalized touches to gifts, we always ask them to give us more information about their client. What holiday do they celebrate? What are their hobbies and interests? What is their industry?” Briggs reminds us that it is important to show your clients that you care by paying attention to the details. “You would be surprised to learn how many people who celebrate Hanukkah receive Christmas cards from their clients,” he says. That’s certainly not a good way to demonstrate your attention of detail...