LOCAL BUSINESSWOMEN JOINS NINE AT NATIONAL FIRM TO HELP SMALL AND MID-MARKET BUSINESSES AS CFO FOR HIRE

LOCAL BUSINESSWOMEN JOINS NINE AT NATIONAL FIRM TO HELP SMALL AND MID-MARKET BUSINESSES AS CFO FOR HIRE

B2B CFO is pleased to announce its expansion in Florida with the addition of Loretta Razny as the firm’s newest partner in Central Florida. Razny is joining B2B CFO after a 34-year successful corporate career in finance.  She joins nine other B2B CFO Partners in Florida who currently provide CFO services to local business owners. 

With close to 200 partners across the country, B2B CFO, is the nation’s largest CFO for hire firm. The part-time/as-needed CFO role is a hallmark of the firm that provides services exclusively to emerging and mid-market companies. Razny joined B2B CFO as a partner in December 2010.  Razny’s clients will benefit from her combination of executive finance and consulting experience supported by the depth of resources provided by the national firm.

Prior to joining B2B CFO, Razny served in several financial oriented positions including CFO, Controller, and General Manager for companies with revenues from $1 Million to $3 Billion.Razny has also been instrumental in the analysis of companies overall business model. She has been able to identify and highlight areas where long term business sustainability and competitiveness can be enhanced. Razny fundamentally believes in data driven fact based decision making. Data and facts allow business leaders to quickly build a consensus around what needs to be done to improve growth and profitability.

We welcome Loretta to the B2B CFO Partnership. In many ways she represents a snapshot of the organization: business experience and an entrepreneurial outlook, with deep roots in finance and strong connections in the community,” said Jerry L. Mills, founder of B2B CFO. 

In her role as B2B CFO Partner, Razny offers business owners of privately held growth-oriented businesses the opportunity to have an affordable trusted business advisor. Unlike a contract controller or interim CFO, a B2B CFO Partner works to create a long-term professional relationship to help the company grow its profitability and cash flow.

The economic environment for small businesses in Florida, as in the rest of the country, has proven challenging but things seem to be on their way back up. According to a recent survey conducted by the Wall Street Journal economists around the country predict quarterly growth in 2011 to surpass 3.2 percent.

As a business is often the owners largest investment I work to ensure that they are building into the business the value components needed to generate long term wealth,” said Razny.

For the business owner, Razny draws on her broad industry experience in profitability and cash improvement, financial and strategic planning, cash flow projections and indentifying the key business metrics. Her considerable experience in these areas enables Razny to identify the value drivers for a business, and implement strategies to increase value and to work with the business owner to develop a successful business strategy.

Razny holds a Bachelor of Science degree in Accounting from St. Mary’s University and Masters of Management from Northwestern University Kellogg Business School. She received her CPA from Illinois in 1982. Razny is a member of the Volusia Factor’s, Ormond Beach and Daytona Beach Chamber of Commerce as well as the BPW Halifax organization. She is a Chicago native, and moved to Florida in 2006. She enjoys traveling, hiking, reading and walking on the beach.

Direct Contact information:
Loretta Razny
(386) 492-3218
lorettarazny@b2bcfo.com

 ABOUT B2B CFO®

Headquartered in Phoenix, Ariz., the firm was founded in 1987 by Jerry L. Mills who pioneered the “1099 CFO” concept. Today, B2B CFO is the nation’s largest CFO services firm serving entrepreneurial, growth and mid-market companies. The firm’s partners have an average of 25 years of experience and each individual partner is a senior level executive with a broad range of expertise. Please visit online at www.B2BCFO.com to find out more about the company and B2B CFO careers.

Jerry L. Mills, CPA is also the author of “The Danger Zone – Lost in the Growth Transition” and “Avoiding The Danger Zone – Business Illusions” – non-fiction business books aimed at entrepreneurs.   For additional information, or to purchase a copy, please visit online at www.dangerzonebook.com.

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