B2B CFO Partner Larry Williams

B2B CFO is pleased to announce its expansion in Arizona with the addition of Larry Williams.  Williams is joining B2B CFO after a 30-year successful corporate career in finance.  He joins 11 other B2B CFO Partners in Arizona who currently provide CFO services to local business owners.

With close to 200 partners across the country, B2B CFO, is the nation’s largest CFO for hire firm. The as-needed CFO role is a hallmark of the firm that provides services exclusively to emerging and mid-market companies. Williams joined B2B CFO as a partner in February 2011.  Williams’ clients will benefit from his combination of executive finance and consulting experience supported by the depth of resources provided by the national firm. Williams’ is already working with a diverse group of clients in Phoenix. To name just two Williams serves as CFO for one company specializing in engineering and design services for companies in the heavy minerals mining industry and for another organization specializing in the administration and operation of housing programs for individuals and families exiting homelessness.

Prior to joining B2B CFO, Williams served in several financial oriented positions at numerous organizations serving a broad spectrum of industries and non-profit organization including  Vice President of Finance, CFO and Controller for two colleges and a network of radio stations. Williams’ hands-on problem solving approach has resulted in a number of significant wins for the enterprises with whom he has worked.  Organizations have benefited from Williams’ ability to bring greater understanding of the financial picture to upper-level management and to boards of directors, as well as improving forecasting, departmental budget reporting, and cash projection and management.  Williams’ experience working with auditors, banks, employee benefits plan providers, risk-management companies and other major vendors helps deliver the greatest value to the organization.

“We welcome Larry to the B2B CFO Partnership. In many ways he represents a snapshot of the organization: business experience and an entrepreneurial outlook, with deep roots in finance and strong connections in the community,” said Jerry L. Mills, founder of B2B CFO.

In his role as B2B CFO Partner, Williams offers business owners of privately held growth-oriented businesses the opportunity to have an affordable trusted business adviser. Unlike a contract controller or interim CFO, a B2B CFO Partner works to create a long-term professional relationship to help the company grow its profitability and cash flow.

The economic environment for small businesses in Arizona, has proven challenging but things seem to be on their way back up.  According to a recent survey conducted by the Wall Street Journal economists around the country predict quarterly growth in 2011 to surpass 3.2 percent.

“My primary goal with every client is to help them achieve their goals by reducing cash flow worries, adding company value and allowing them to focus on doing what they do best to grow the company—with greater peace of mind” said Williams.  “I want to provide the owner or CEO with the information they need to make the best decisions possible, both for the company and for themselves personally.”

For the business owner, Williams brings a unique business perspective having served as a CPA, Controller and CFO for diverse companies in several industries including broadcasting, education, retail, manufacturing, automobile dealers, legal and medical professionals.   His broad industry experience in maximizing cash flow, budgeting and cost control as well as managing relationships with other professionals, combined with his executive management skills enables him to be a key and trusted advisor to any CEO and their organization.

Williams holds a Bachelor of Arts in Accounting from the University of Texas at Arlington. He is a member of the American Institute of Certified Public Accountants and the Texas Society of Certified Public Accountants. Williams holds a CPA in Texas. He and his wife Kay have one grown son and one granddaughter. They enjoy traveling and serving in their local church and community.